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Sunpride marks 50th anniversary with fun & exciting activities and launched a commemorative coffee table book

Coffee table book cover Life is Fuller at 50: Retracing Sunpride’s Proud Legacy

For 50 years, Sunpride Foods Inc. has been providing Filipinos a fuller, tastier, better lifestyle. They are celebrating their 50th anniversary by producing a commemorative coffee table book, as well as hosting fun and exciting activities for its loyal customers and employees.

“We are genuinely grateful to mark this milestone in our operations. We are very thankful to our loyal customers who have grown with us and who continue to trust our products through the years.  We also want to express our gratitude to our employees who have been valuable resources to the company and who have been instrumental in bringing us to where we are now,” said Don Hanley Wong, Sunpride’s Marketing Head.

Sunpride will be celebrating this milestone with numerous treats and activities for its employees until the end of the year. These include an employee recognition event, special food selections to be served at the canteen, anniversary t-shirt design contest, talent competition, memory lane exhibit featuring old pictures and relics, special videos about Sunpride leaders, exemplary employees and love stories, bazaar festival, TikTok dance challenge, and a whole lot more.

Sunpride has launched its revamped website last September 10, the actual date of the company’s anniversary. This date will also mark the commencement of the four-month festivities mentioned above. 

Alongside its anniversary program, Sunpride will be releasing a commemorative coffee table book called Life is Fuller at 50: Retracing Sunpride’s Proud Legacy. This historical material will touch on the humble beginnings of Sunpride in 1971 -  and narrate its expansion from producing banana chips and sotanghon to eventually making a name for itself in the food processing industry. The book will also document the internal and external struggles of the company, its journey towards recovery, and valuable lessons learned along the way. 


“Through this book, we hope to impart some insights and lessons to other businesses which also desire longevity and success.  We also produced this book with our employees in mind, and hope that they can draw inspiration and strength from what we’ve gone through that they can apply to their own challenges,” said Wong.

Commemorative coffee table book Life is Fuller at 50: Retracing Sunpride’s Proud Legacy
Ceremonial turnover and unveiling of its commemorative book, “Life is Fuller at 50: Retracing Sunpride’s Proud Legacy.” From left, Sunpride’s marketing team leader Bryan Astrolabio, Sunpride’s marketing head Don Hanley Wong, Mandaue City Public Library chief librarian Angelina Cagatulia and Cebu City Public Library staff member Sharon Jakosalem, representing chief librarian Rosario Chua. (photo from www.sunstar.com.ph)

The ceremonial turnover of the coffee table book to library representatives of Cebu City, Mandaue City, and Lapu-Lapu City last September 24, coinciding with the Cebu Press Freedom Week.

The commemorative events do not end there. Sunpride will be holding a live cooking demo with Chef Myke “Tatung” Sarthou, an award-winning chef and best-selling culinary author, to showcase the products under Sunpride’s brands such as Holiday, Sunpride, Good Morning, Shoppers, and Kassel. 

It could not be more apt that Sunpride is sharing its 50th-anniversary milestone with Chef Tatung, as he himself had been raised in Cebu and calls Talisay his hometown. His simple, practical, and doable recipes that will be touted as Sunpride’s anniversary culinary creations are in line with the company’s vision and mission of giving Filipinos delectable yet affordable meal ideas for the whole family to love and appreciate.

“Indeed, we have exciting times up ahead. This is a momentous milestone that is meant to be shared. We invite all of our customers, employees, and stakeholders to join in on the festivities and our events. Cheers to all of us, and here’s to the next 50 years!” said Wong. 

For additional information, go to www.sunpridefoods.com. 

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